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| MKT 212 Principles of Marketing |
Lecture, On-Line |
| A survey of marketing principles with an emphasis on how they affect both consumer and industrial buying behaviors. Topics include marketing mix, pricing techniques under various market conditions, effect of supply and demand, channels of distribution, marketing research, brand policy, and government regulation of marketing. |
| Prerequistes: (Test score or ENG 121 or ENG 125) and ECO 111 and (BUS 101 or HRI 101 or ENT 101) and MAT 153 |
| Credit Hours: 3 |
Lecture Hours: 3 |
Lab Hours: 0 |
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| MKT 214 Advertising/Sales Promotion |
Lecture |
| An overview and application of advertising principles, introducing concepts of planning, advertising, research, artistic, creative, and psychological appeals to advertising and sales promotional activities. Students will apply the above concepts through a variety of projects and/or computer exercises or simulations. |
Prerequistes: MKT 212
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| Credit Hours: 3 |
Lecture Hours: 3 |
Lab Hours: 0 |
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| MKT 215 Consumer Behavior |
Lecture, On-Line |
| This course provides an introductory understanding of the basic principles of consumer behavior including internal and external influences on consumers, insights into scientific consumer-based research, and how resultant findings are applied to attract, persuade, and maintain customers. |
Prerequistes: NoneTest score or ENG 051 or NCS 051 or ESL 100 or ENG 121 or ENG 125 and Test score or RDG 051 or NCS 051 or ESL 100 or RDG 120 and BUS 101 and MKT 212
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| Credit Hours: 3 |
Lecture Hours: 3 |
Lab Hours: 0 |
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| MKT 216 Retailing |
Lecture, On-Line |
| The student will examine changes in marketing and consumer demand for goods and services. Principles of retailing, its role in the economy, emerging trends, consumer behavior, customer satisfaction, merchandising and service strategies, and legal and ethical considerations are presented. |
| Prerequistes: BUS 101 and MKT 212 |
| Credit Hours: 3 |
Lecture Hours: 3 |
Lab Hours: 0 |
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| MKT 217 E-Marketing Fundamentals |
Lecture/Lab, On-Line |
| This course explores web marketing including internet marketing strategies and performance metrics, on-line design principles, and on-line customer relationships. Students will complete various hands-on projects related to building and managing a sucessful on-line marketing operation. |
| Prerequistes: MKT 212 and CIS 107 |
| Credit Hours: 3 |
Lecture Hours: 3 |
Lab Hours: 1 |
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| MKT 219 Sales and Sales Management |
Lecture, Telecourse |
| An introduction to the basic principles of sales and sales management including: prospecting, identification of customer wants, needs, and buying motives, a sales presentation and demonstration, handling buyer resistance, closing the sale, providing after sales support, and managing a sales staff. |
| Prerequistes: BUS 101 |
| Credit Hours: 3 |
Lecture Hours: 3 |
Lab Hours: 0 |
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