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| With an education in Marketing, you will be prepared to work in a variety of entry-level marketing positions in different types of organizational settings in all sectors of the business world. You will gain broad-based knowledge of support fields such as accounting, law, computers, and communications. You will gain knowledge and skills in specific areas of marketing such as advertising, e-marketing, sales and sales management, retailing, and graphic design. |
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| What You'll Learn... |
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How to apply marketing principles to many different business situations |
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Marketing research and analysis techniques |
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Graphic design principles used for communication and promotions |
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How to develop and manage marketing projects |
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Oral and written communication skills |
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Additional knowledge, skills, and abilities essential to your success on the job |
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| What You'll Earn... |
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A foundation of business knowledge and skills applicable to most career areas |
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The background to move into a supervisory, management or administrative position |
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A multiple of career possibilities, including advertising, sales, retail management, marketing research, and product and small business promotions |
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Potential for promotion in your present organization |
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The possibility of unlimited advancement and financial reward |
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| Why You'll Succeed... |
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More than half of all jobs require education beyond high school |
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Employees with degrees tend to be more eligible for promotion.* |
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Associate degree holders generally earn more than high school graduates.* |
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College credit may be awarded for relevant work experience. |
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Many credits from an Associate Degree may be applied toward a Bachelor Degree |
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* Studies from U.S. Department of Commerce, Bureau of Census |
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Please note that you will need Adobe
Acrobat
to view Sequence sheets
or printable versions
of any document
on this site. |
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Marketing Technology courses are offered day and evening and most are offered using online and other distance education formats. The Business Department has earned national accreditation from the Association of Collegiate Business Schools and Programs (ACBSP), which sends a clear signal to potential employers that you have completed a high quality business program. Many students and graduates use their employer's tuition reimbursement programs to continue their education in business.
You can enroll in Marketing Technology on either a full-time or part-time basis. The length of time required to complete an Associate Degree depends on the number of courses you take each semester. Some students may need refresher courses at the basic or pre-tech level, others may receive transfer credit for work experience. Delaware Tech operates on a semester system with new terms beginning in late August and mid-January, plus summer terms beginning at the end of May and in mid-June. You can start taking courses any semester or summer term, however, all technical courses may not be offered every term. |
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Required Technical Courses |
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| Accounting I & II |
Managerial Accounting |
Intro to Business |
| Business Law |
Principles of Marketing |
Problems in Marketing |
| Retailing |
Advertising/Sales Promotion |
Consumer Behavior |
| E-Marketing Fundamentals |
Sales & Sales Management |
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Technical Support / Computer Courses |
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| Intro to Computers & Applications |
Business Communication |
Oral Communications |
| Business Statistics I |
Desktop Publishing |
Business Ethics |
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| Microeconomics |
Macroeconomics |
Composition |
| Technical Writing & Communication |
College Math & Statistics |
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| 1. |
Obtain an application by calling (302) 857-1020. Complete and return to the Terry Campus with a $10 application fee. Download Application here. |
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Take the College Placement Test (CPT) unless college-level math, reading, and English courses have been completed with a "C" grade or better. The CPT will determine appropriate placement and is scheduled by the Admissions Office. |
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Request that high school and/or college transcripts be sent to the Admissions Office.
Get the form to request transcripts here. |
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Meet with a Delaware Tech counselor to discuss CPT results. |
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Meet with an advisor to plan schedule. |
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Apply and register early for the best selection of courses. |
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| Average employment rates for the past five years is over 90% |
| Nationally accredited program |
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