Advertising Design

The program offers a valuable way to capitalize on your talents as you harness your imagination using the tools of today’s media. You will develop a strong sense of concept development, in addition to communication, collaboration, research, problem-solving and presentation skills. This will open opportunities in graphic design, illustration, and web design. This program prepares you for a successful career where you will apply creative commercial and graphic arts solutions for the promotional needs of the publishing, printing, or advertising industry, with the opportunity to become Adobe certified in Adobe Photoshop, Adobe Illustrator, and Adobe InDesign.

Upon completion of this program, you will have developed a broad knowledge allowing you to be involved in a range of projects such as ads, brochures, corporate identity, packaging, presentations, promotional displays, signage, websites, and digital and/or traditional illustrations.

This program is offered at the Dover campus.

What You Can Do

In this program, you will gain the knowledge and skills necessary to prepare you for positions such as:

• Graphic designer
• Advertising designer
• Illustrator
• Webpage designer
• Art director
• Pre-press technician
• Artist
• Desktop publisher
• Graphic designer/production
• Sign designer
• T-shirt designer
• In-house designer for small companies, corporations, publishers, schools, retailers, design firms
• Self-employment

What You Will Learn

Program Graduate Competencies

The Program Graduate Competencies listed below identify the major learning goals related to your specific program of study and identify the knowledge and skills you will have when you graduate to be successful in your chosen field.

1. Integrate the principles and elements of design into cohesive problem solving techniques for advertising design assignments.
2. Create or evaluate and select, illustrative or photographic imagery for use in effectively evoking a response within an ad-design solution's target market.
3. Critique design solutions and develop strategies for strengthening their conceptual and technical effectiveness.
4. Structure a problem solving strategy for delivery of the client's message to his market, making efficient use of current design, production, and delivery technologies.
5. Synthesize components of ad-design solutions into cohesive presentations that are technically and conceptually effective.
6. Integrate professional, ethical, and legal standards into business practice.

Core Curriculum Competencies

The Core Curriculum Competencies listed below identify what you will be able to do as a graduate, regardless of your program of study. You will acquire these core competencies through general education courses and program-specific coursework. You will be expected to use relevant technology to achieve these outcomes:

1. Apply clear and effective communication skills.
2. Use critical thinking to solve problems.
3. Collaborate to achieve a common goal.
4. Demonstrate professional and ethical conduct.
5. Use information literacy for effective vocational and/or academic research.
6. Apply quantitative reasoning and/or scientific inquiry to solve practical problems.

Alumni | Del Tech Makes DE | Bijou Cox