Marketing

Associate Degree Program

Marketing is the process through which the needs and wants of individual and organizational customers are satisfied through providing goods and services. In the broadest sense, marketing is the function in business of developing, testing, merchandising, promoting, and selling products or services.  This business program will prepare you to work in a variety of entry-level marketing positions. You will gain knowledge and skills in marketing, advertising, e-marketing, sales, and graphic design.  In addition, you will take courses in accounting, computers, law, and communications.

This program is offered at the Dover, Georgetown, and Wilmington Campuses.

What You Can Do

In this program, you will gain the knowledge and skills to prepare you for positions such as:

• Account Coordinator/Executive
• Advertising Representative/Manager
• Brand Manager
• Communications Manager
• Marketing Analyst
• Marketing Manager/Supervisor
• Media Buyer
• Media Coordinator
• Publicist
• Public Relations Specialist
• Retail Manager
• Sales Manager

What You Will Earn

Competitive starting salaries range from $18,000 - $36,000.

What You Will Learn

Program Graduate Competencies

The Program Graduate Competencies listed below identify the major learning goals related to your specific program of study and identify the knowledge and skills you will have when you graduate to be successful in your chosen field.

1. Integrate professional, ethical and legal standards into business practice.
2. Employ the various theories of management and marketing in a business.
3. Develop integrated sales presentations.
4. Utilize graphic design elements to develop professional hard-copy and electronic marketing/advertising materials.
5. Apply e-Marketing techniques to create a competitive presence.
6. Analyze the marketing strategic planning process of an organization.
7. Evaluate the actions taken to acquire and retain customers.

Core Curriculum Competencies

The Core Curriculum Competencies listed below identify what you will be able to do as a graduate, regardless of your program of study. You will acquire these core competencies through general education courses and program-specific coursework. You will be expected to use relevant technology to achieve these outcomes:

1. Apply clear and effective communication skills.
2. Use critical thinking to solve problems.
3. Collaborate to achieve a common goal.
4. Demonstrate professional and ethical conduct.
5. Use information literacy for effective vocational and/or academic research.
6. Apply quantitative reasoning and/or scientific inquiry to solve practical problems.

Pursuing a Bachelor's Degree?

This is a Connected Degree program that enables you to complete your associate degree and then transfer to a four-year degree program as a junior. See a program advisor for details!