Marketing

to Business Administration: Concentration in Marketing Management

An opportunity to gain an associate degree from Delaware Tech and a bachelor's degree from Goldey-Beacom College.

YOUR PATH TO A BACHELOR'S DEGREE

Delaware Tech has established agreements with four-year colleges and universities that connect Delaware Tech associate degree programs with bachelor's degree programs to create smooth transfer opportunities for you. These Connected Degree programs enable you to complete your associate degree and then transfer to a four-year degree program as a junior.

THE CONNECTED DEGREE 2 + 2 CURRICULUM

Delaware Tech's accredited associate degree program in Marketing prepares graduates to work in a variety of entry-level marketing positions in different types of organizational settings. In addition to specific areas of marketing such as advertising, e-marketing, sales and sales management, retailing, and graphic design, students will gain broad-based knowledge of support areas such as accounting, law, computer technology, and communications. Graduates are prepared to continue their education at the bachelor's degree level. Goldey-Beacom's Bachelor of Science in Business Administration with a concentration in Marketing Management offers business administration majors the opportunity to gain the knowledge and expertise necessary to manage the flow, promotion, and distribution of goods and services in a variety of business settings. The aim of the concentration is to integrate concrete market planning strategies with practical sales and marketing skills. When combined with the communications, quantitative, and interpersonal skills developed in the liberal arts and business administration concentration, this curriculum prepares students to assume careers in professional sales and marketing.

VALUE FOR YOU

By completing your associate degree at Delaware Tech, you'll receive excellent instruction in small classes at a campus close to home. Delaware Tech's affordable tuition can reduce the overall cost of your college education, making the completion of your bachelor's degree more manageable.

MAKING THE CONNECTION

Refer to the Connected Degree curriculum (on the reverse side of this page) for the sequence of courses needed to complete this program. Call Delaware Tech and let us help you follow the path to your bachelor's degree.