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Marketing

to Business Administration: Concentration in Marketing Management

An opportunity to gain an associate degree from Delaware Tech and a bachelor's degree from Goldey-Beacom College.

YOUR PATH TO A BACHELOR'S DEGREE

Delaware Tech has established agreements with four-year colleges and universities that connect Delaware Tech associate degree programs with bachelor's degree programs to create smooth transfer opportunities for you. These Connected Degree programs enable you to complete your associate degree and then transfer to a four-year degree program as a junior.

THE CONNECTED DEGREE 2 + 2 CURRICULUM

Delaware Tech's accredited associate degree program in Marketing prepares graduates to work in a variety of entry-level marketing positions in different types of organizational settings. In addition to specific areas of marketing such as advertising, e-marketing, sales and sales management, retailing, and graphic design, students will gain broad-based knowledge of support areas such as accounting, law, computer technology, and communications. Graduates are prepared to continue their education at the bachelor's degree level.

Goldey-Beacom's Bachelor of Science in Business Administration with a concentration in Marketing Management offers business administration majors the opportunity to gain the knowledge and expertise necessary to manage the flow, promotion, and distribution of goods and services in a variety of business settings. The aim of the concentration is to integrate concrete market planning strategies with practical sales and marketing skills. When combined with the communications, quantitative, and interpersonal skills developed in the liberal arts and business administration concentration, this curriculum prepares students to assume careers in professional sales and marketing.

VALUE FOR YOU

By completing your associate degree at Delaware Tech, you'll receive excellent instruction in small classes at a campus close to home. Delaware Tech's affordable tuition can reduce the overall cost of your college education, making the completion of your bachelor's degree more manageable.

MAKING THE CONNECTION

Refer to the Connected Degree curriculum (on the reverse side of this page) for the sequence of courses needed to complete this program. Call Delaware Tech and let us help you follow the path to your bachelor's degree.


CONNECTED DEGREE CURRICULUM


Suggested Course Sequence

ASSOCIATE DEGREE
Marketing

DELAWARE TECHNICAL AND COMMUNITY COLLEGE

BACHELOR'S DEGREE
Business Administration: Concentration in Marketing Management

GOLDEY-BEACOM COLLEGE

First Semester CR
ACC 101 Accounting I 4
ENG 121 Composition 3
MAT 153 College Math and Statistics 4
BUS 101 Introduction to Business 3
ECO 111 Macroeconomics 3
  17
Second Semester
ACC 112 Accounting II 4
ENG 122 Technical Writing-Comm 3
ECO 122 Microeconomics 3
MKT 212 Principles of Marketing 3
MAT 255 Business Statistics I 3
  16
Third Semester
ACC 213 Managerial Accounting 3
CIS 107 Intro to Computers/Application 3
ENG 124 Oral Communications 3
MKT 215 Consumer Behavior 3
MKT 219 Sales & Sales Management 3
OAT 242 Desktop Publishing 4
  19
Fourth Semester
BUS 203 Business Law 4
SOC 215 Business Ethics 3
MKT 213 Problems in Marketing or 3
MKT 216 Retailing 3
MKT 214 Advertising 3
MKT 217 E-Marketing Fundamentals 3
  16
Fifth Semester CR
PSY 160 Intro to Psycholody 3
HUM 104 Humanities II 3
SOC 161 Intro to Sociology 3
MAT 111 College Algebra 4
ITG 325 MIS w/MS Access 4
MGT 303 Management & Org Behavior 3
  20
Sixth Semester
MAT 136 Precalculus 4
MGT 348 Database Modeling & Management 4
FIN 333 Financial Management 3
MKT 386 International Marketing 3
SOC 345 Social Science Research 3
  17
Seventh Semester
MGT 428 Human Resources Management 3
MGT 481 Operations Management 3
MKT 461 Promotion Management 3
ENG 465 Research & Business Writing I 3
MAT 298 Calculus 4
  16
Eighth Semester
LAW 432 Business Law II 3
MGT 492 Business Policy & Strategy 3
ENG 486 Presentation & Debate II 3
ENG 466 Research & Business Writing II 3
MKT 474 Sales & Sales Force Mgmt 3
XXX XXX Calculus II 4
  19
The Bachelor of Science degree in Business Administration: Concentration in Marketing Management requires a minimum of 134-137 credits.
Evaluations are completed on an individual student basis and courses remaining may vary according to courses successfully completed at Delaware Technical & Community College
Course scheduling may vary by semester. See your advisor.
RDG 120, Critical Reading and Thinking, is a required DTCC course unless the student is exempt.
For more information contact:
Delaware Tech
Dover, DE: 302-857-1772
Georgetown, DE: 302-259-6665
Wilmington, DE: 302-571-5312
Goldey-Beacom College
Wilmington, DE: 302-225-6248
This articulation agreement is subject to change based on Delaware Tech and senior institution curriculum changes. 09/2010