Marketing

to Marketing

An opportunity to gain an associate degree from Delaware Tech and a bachelor's degree from Wilmington University.

YOUR PATH TO A BACHELOR'S DEGREE

Delaware Tech has established agreements with four-year colleges and universities that connect Delaware Tech associate degree programs with bachelor's degree programs to create smooth transfer opportunities for you. These Connected Degree programs enable you to complete your associate degree and then transfer to a four-year degree program as a junior.

THE CONNECTED DEGREE 2 + 2 CURRICULUM

Delaware Tech's accredited associate degree program in Marketing prepares graduates to work in a variety of entry-level marketing positions in different types of organizational settings. In addition to specific areas of marketing such as advertising, e-marketing, sales and sales management, retailing, and graphic design, students will gain broad-based knowledge of support areas such as accounting, law, computer technology, and communications. Graduates are prepared to continue their education at the bachelor's degree level.

Wilmington University's Bachelor of Science degree program in Marketing is designed for students who desire to pursue any of the many careers in the field of marketing. The program focuses on strategic, as well as tactical, marketing concepts. It integrates product, price, promotion and physical distribution throughout its courses. Course offerings stress the use of modern techniques to investigate, analyze, and solve a wide variety of marketing needs within various environmental challenges and opportunities.

VALUE FOR YOU

By completing your associate degree at Delaware Tech, you'll receive excellent instruction in small classes at a campus close to home. Delaware Tech's affordable tuition can reduce the overall cost of your college education, making the completion of your bachelor's degree more manageable.

MAKING THE CONNECTION

Refer to the Connected Degree curriculum (on the reverse side of this page) for the sequence of courses needed to complete this program. Call Delaware Tech and let us help you follow the path to your bachelor's degree.

CONNECTED DEGREE CURRICULUM

Suggested Course Sequence

ASSOCIATE DEGREE
Marketing

DELAWARE TECHNICAL COMMUNITY COLLEGE

BACHELOR'S DEGREE
Marketing

WILMINGTON UNIVERSITY

First Semester (Fall) CR
ACC 101 Accounting I 4
BUS 101 Introduction to Business 3
CIS 107 Intro to Computers/Application 3
ENG 121 Composition 3
MAT 153 College Math and Statistics 4
  17
Second Semester (Spring)
ACC 112 Accounting II 4
ECO 111 Macroeconomics 3
ENG 122 Technical Writing-Comm 3
MAT 255 Business Statistics I 3
MKT 212 Principles of Marketing 3
  16
Third Semester (Fall)
SOC 215 Business Ethics 3
ACC 213 Managerial Accounting 3
ECO 122 Microeconomics 3
ENG 124 Oral Communications or 3
ENG 160 Business Communication 3
MKT 217 E-Marketing Fundamentals 3
OAT 242 Desktop Publishing 4
  19
Fourth Semester (Spring)
BUS 203 Business Law 4
MKT 214 Advertising 3
MKT 215 Consumer Behavior 3
MKT 219 Sales & Sales Management 3
MKT 213 Problems in Marketing or 3
MKT 216 Retailing 3
  16
Fifth Semester (Fall) CR
BBM 301 Organizational Behavior 3
BBM 320 Business Communications 3
BBM 411 Operations and Systems Mgt. or 3
HRM 311 Human Resource Management 3
XXX XXX Business Elective (300/400 Level)* 3
  12
Sixth Semester (Spring)
BLA 303 Legal & Ethical Environment of Bus. 3
BMK 310 Business to Business Marketing 3
XXX XXX Business Elective (300/400 Level)* 3
  9
Seventh Semester (Summer)
MIS 320 Management Information Systems 3
XXX XXX Business Elective (300/400 Level)* 3
XXX XXX Business Elective (300/400 Level)* 3
XXX XXX Business Elective (300/400 Level)* 3
  12
Eighth Semester (Fall)
BMK 321 Marketing Research 3
FIN 305 Financial Management 3
HUM XXX Humanities Elective* 3
SCI XXX Natural Science Elective* 3
  12
Ninth Semester (Spring)
BMK 413 Marketing Management 3
BBM 402 Strategic Management 3
XXX XXX Business Elective* 3
  9
*Select electives with advisor approval.
Students must complete a minimum of 120 credits for the bachelor's degree in Marketing.
Course offerings by semester may vary. See your advisor.
RDG 120, Critical Reading and Thinking, is a required DTCC course unless the student is exempt.
For more information contact:
Delaware Tech
Dover, Delaware: (302) 857-1772
Georgetown, Delaware: (302) 259-6665
Wilmington, Delaware: (302) 573-5428
Wilmington University
Dover, Delaware: (302) 734-2594
Georgetown, Delaware: (302) 856-5780
New Castle, Delaware: (877) 967-5464
This articulation agreement is subject to change based on Delaware Tech and senior institution curriculum changes. 01/2012