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Connected Degree

Marketing

to B.S. Marketing

An opportunity to gain an associate degree from Delaware Tech and a bachelor's degree from Wilmington University.

YOUR PATH TO A BACHELOR'S DEGREE

Delaware Tech has established agreements with four-year colleges and universities that connect Delaware Tech associate degree programs with bachelor's degree programs to create smooth transfer opportunities for you. These Connected Degree programs enable you to complete your associate degree and then transfer to a four-year degree program as a junior.

THE CONNECTED DEGREE 2 + 2 CURRICULUM

Delaware Tech's accredited associate degree program in Marketing prepares graduates to work in a variety of entry-level marketing positions in different types of organizational settings. Marketing is the process through which the needs and wants of individual and organizational customers are satisfied through providing goods and services. In the broadest sense, marketing is the function in business of developing, testing, merchandising, promoting, and selling products or services. You will gain knowledge and skills in marketing, advertising, e-marketing, sales, and graphic design. In addition, you will take courses in accounting, computers, law, and communications. Wilmington University's Bachelor of Science degree program in Marketing includes a general overview of the following areas: consumer, service and business-to-business market planning, product development, consumer behavior, marketing research, integrated marketing communication (i.e., advertising, public relations, sales promotion and selling), physical distribution, social media marketing and global marketing. The marketing degree program focuses on strategic, as well as tactical, marketing concepts. It integrates product, price, promotion and physical distribution throughout its courses. Offerings stress the use of modern techniques to investigate, analyze, and solve a wide variety of marketing needs within various environmental challenges and opportunities.

VALUE FOR YOU

By completing your associate degree at Delaware Tech, you'll receive excellent instruction in small classes at a campus close to home. Delaware Tech's affordable tuition can reduce the overall cost of your college education, making the completion of your bachelor's degree more manageable.

MAKING THE CONNECTION

Refer to the Connected Degree curriculum (on the reverse side of this page) for the sequence of courses needed to complete this program. Call Delaware Tech and let us help you follow the path to your bachelor's degree.

CONNECTED DEGREE CURRICULUM

Suggested Course Sequence

ASSOCIATE DEGREE
Marketing
DELAWARE TECHNICAL COMMUNITY COLLEGE
BACHELOR'S DEGREE
B.S. Marketing
WILMINGTON UNIVERSITY
First Semester (Fall)CR
ACC101Accounting I4
BUS101Introduction to Business3
CIS107Intro to Computers/Application3
ENG101Critical Thinking and Academic Writing3
MAT140Essentials of College Algebra or4
MAT153College Math and Statistics4
 17
Second Semester (Spring)
ACC112Accounting II4
ECO111Macroeconomics3
ENG102Composition and Research3
MAT255Business Statistics I3
MKT212Principles of Marketing3
 16
Third Semester (Fall)
ECO122Microeconomics3
ENG124Oral Communication or3
ENG122Technical Writing & Comm. or3
ENG160Business Communication3
MGT212Principles of Management3
MKT219Sales and Sales Management3
OAT242Desktop Publishing4
 16
Fourth Semester (Spring)
BUS203Business Law3
SOC215Business Ethics3
MKT214Advertising and Promotion3
MKT217E-Marketing Fundamentals3
BUS275Portfolio/Experiential Learning (Advisor Approval Required)3
 15
Fifth Semester (Fall)CR
BBM301Organizational Behavior*3
BBM320Business Communications3
BBM411Operations and Systems Mgmt. or3
HRM311Human Resource Management3
XXXXXXMarketing Elective (300/400 Level)**3
CTA226Integrating Excel Into Bus. Prob. Solv.3
 15
Sixth Semester (Spring)
BBMXXXBusiness/Marketing Elective (300/400 Level)**3
BMK308Global Marketing3
XXXXXXMarketing Elective (300/400 Level)*3
MIS320Management Info. Systems3
BBMXXXBusiness/Marketing Elective (300/400 Level)3
 15
Seventh Semester (Fall)
FIN305Financial Management3
BMK321Marketing Research3
BMK320Consumer Behavior (co-op opt)*3
BBMXXXBusiness/Marketing Elective (300/400 Level)**3
BBMXXXBusiness/Marketing Elective (300/400 Level)**3
 15
Eighth Semester (Spring)
BMK413Marketing Management3
BBM402Strategic Management3
BMK400Social Medial Marketing (co-opt)*3
BBMXXXBusiness/Marketing Elective (300/400 Level)**3
 12
* Students can take course or Co-op option ** Select Electives with WU advisor approval WU requires only 45 credits for graduation. Students may take electives at DTCC.
The Bachelor of Science program in Marketing requires a minimum of 120 credits. Course sequencing may vary by semester. See your advisor.
For more information contact:
Delaware Tech
Dover, Delaware: (302) 857-1772 Georgetown, Delaware: (302) 259-6665 Wilmington, Delaware: (302) 573-5428
Wilmington University
Dover, Delaware: (302) 734-2594 Georgetown, Delaware: (302) 856-5780 New Castle, Delaware: (877) 967-5464
This articulation agreement is subject to change based on Delaware Tech and senior institution curriculum changes. 06/2015